But just as important, another key reason is engagement.
By adding in more features like screen sharing, desktop apps and group video chat into a Workplace experience, people are more likely to stay in Facebook’s app rather than going elsewhere for those features.
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It’s been once year since Workplace, Facebook’s social network designed specifically for businesses and other organizations, came out of beta to take on the likes of Slack, Atlassian, Microsoft and others in the world of enterprise collaboration.
Now, with 30,000 organizations using Workplace across some 1 million groups (more than double the figures Facebook published April), Facebook is stepping on the gas again.
when that happens, it goes from communication to automation.” Some of this, it seems, may already be happening on Workplace in smaller cases.
Food delivery company Deliveroo has been using the platform to help check in visitors using Envoy, and when someone signs in, the person they are coming in to see gets an automatic ping.
Best of all, there's no additional cost to use cam-to-cam when you're in a private show.
“That shows the confidence we have and puts pressure on us to build a good product.” And before you wonder, there are still no plans to figure out how to, or even if, to offer a version of Workplace with advertising, which remains Facebook’s mainstay when it comes to revenues and the bottom line.
Workplace hit a major scaling milestone last month when it signed up Walmart, the world’s biggest employer with 2.2 million employees, as a customer.
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