They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.
Match.com) was two times as likely to result in a date as a free site (i.e. Scott Valdez suggests, “It makes sense that people who are dropping -60 per month for memberships are more serious about arranging a date offline.” He did recognize that there are some bad paid sites out there too (do your research before you open your wallet), and Ok Cupid is becoming a highly effective free site that can compete with high-quality paid sites like in terms of the overall site and selection quality.
Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.
Data collected by Virtual Dating Assistants revealed that while women of all ages respond well to humor, women in their early 30s and above responded well to longer, more thoughtful emails that expressed genuine interest.
Women in their 20s rejected these more serious emails, preferring even some slight cockiness - or what some dating coaches call the “Cocky & Funny” approach.
Valdez says this could be the case but believes it may also have to do with the fact that a typical “customer service photo” pose makes you look like you care too much and are seeking approval.According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.But, as great as those stats sound, online dating is also utterly time consuming and competitive.Messages sent to people who had simply viewed a client's profile were just over 80% more likely to elicit a reply.Running regressions and analyses to determine how to increase your "hits" may appear to strip the romance out of digital dating.In fact, one particular email that is long (over 150 words), expresses interest, draws commonalities (it’s always customized), demonstrates humor as well as a sense of ambition and adventure received a 9.7% response rate from women in their 20s, a 20.5% response rate from 30-somethings, and a 50.3% from women 40 and above.